Helping you choose the right school shoe

Given the amount of time children spend at school and on their feet, it’s important their shoes are comfortable and durable.
While ensuring they are cost effective for growth and hard wear.
Research shows comfort is key, along with these tips below can help you incorporate all the right features in a shoe for growing active kids. 

When to try a shoe:
Try shoes on at the end of the day – feet expand half a size as the day goes on.

Heel counter is important:
The heel counter is the reinforcement at the back part of the shoe. It will control the ankle and foot.
To test this, push firmly right at the back of the shoe, you want it to be firm and hold up under moderate pressure.

It should flex where the ball of the foot flexes (not in the arch):
To test this place one hand at the front and one at the back of the shoe and apply pressure, the shoe should flex at the ball of the foot, if it flexes in the arch area instead or does not flex at all, it may not be the best choice.

It should be flexible but not too flexible:
To test this, twist the shoe firmly in opposite directions (like wringing out a towel). If it flexes too much or not at all then this may not be the right choice

Correct fit:
Length, a thumb width distance from end of the biggest toe to the top of the shoe.

Should be a firm fit. The foot should not move from side to side. Or feel constricted not being able to wiggle toes.

This is important when choosing a shoe due to the developmental changes.
A more flexible shoe is desirable when younger then structure and durability become more important.
Remember children’s feet are not small adult feet!